Customer Buying Motivations

SalesProduct ManagementMarketingStormboard Favorites
Written By Matthew Brownoff
Customer buying motivations exercise template

Description

The Customer Buying Motivations Template is designed to help you identify your target customer and their motivations for purchasing your product or service.

The template has six sections: Desire for Gain, Fear of Loss, Comfort and Convenience, Security and Protection, Pride of Ownership, and Satisfaction of Emotion.

 
Featured
Dependencies Board
PI Planning, Agile, Stormboard Favorites
Dependencies Board
PI Planning, Agile, Stormboard Favorites
PI Planning, Agile, Stormboard Favorites
Voice of the Customer Critical to Quality
Marketing, Sales, Product Management
Voice of the Customer Critical to Quality
Marketing, Sales, Product Management
Marketing, Sales, Product Management
MMAN Sales Template
Sales
MMAN Sales Template
Sales
Sales
Insight Map
Marketing, Product Management, Sales
Insight Map
Marketing, Product Management, Sales
Marketing, Product Management, Sales
Mind Mapping
Brainstorming and Ideation, General, Stormboard Favorites
Mind Mapping
Brainstorming and Ideation, General, Stormboard Favorites
Brainstorming and Ideation, General, Stormboard Favorites
8 Sections
Blank Templates, Stormboard Favorites
8 Sections
Blank Templates, Stormboard Favorites
Blank Templates, Stormboard Favorites
Rose, Bud, and Thorn
Retrospective, General, Stormboard Favorites
Rose, Bud, and Thorn
Retrospective, General, Stormboard Favorites
Retrospective, General, Stormboard Favorites
Service Blueprint
Product Management, Sales
Service Blueprint
Product Management, Sales
Product Management, Sales
MEDDIC Approach
Sales
MEDDIC Approach
Sales
Sales
Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
Marketing, Sales, Product Management, Design
User Persona Matrix
Research and Development, Design, Marketing, Sales
User Persona Matrix
Research and Development, Design, Marketing, Sales
Research and Development, Design, Marketing, Sales
User Persona Profile
Strategic Planning, Design, Marketing, Sales, Product Management
User Persona Profile
Strategic Planning, Design, Marketing, Sales, Product Management
Strategic Planning, Design, Marketing, Sales, Product Management
Impact Vs. Effort
Matrix, Stormboard Favorites
Impact Vs. Effort
Matrix, Stormboard Favorites
Matrix, Stormboard Favorites
Customer Empathy Map (Male)
Sales, Marketing, Product Management, Strategic Planning, Design
Customer Empathy Map (Male)
Sales, Marketing, Product Management, Strategic Planning, Design
Sales, Marketing, Product Management, Strategic Planning, Design
Customer Empathy Map (Female)
Sales, Marketing, Product Management, Strategic Planning, Design
Customer Empathy Map (Female)
Sales, Marketing, Product Management, Strategic Planning, Design
Sales, Marketing, Product Management, Strategic Planning, Design
Fishbone Diagram (Ishikawa Cause & Effect)
Problem Solving, Stormboard Favorites, Retrospective
Fishbone Diagram (Ishikawa Cause & Effect)
Problem Solving, Stormboard Favorites, Retrospective
Problem Solving, Stormboard Favorites, Retrospective
8 Steps to Problem Solving: Step 1 - Clarify Problem
Problem Solving, General, Stormboard Favorites
8 Steps to Problem Solving: Step 1 - Clarify Problem
Problem Solving, General, Stormboard Favorites
Problem Solving, General, Stormboard Favorites
Abstraction Laddering
Problem Solving, Product Management, Sales, Brainstorming and Ideation
Abstraction Laddering
Problem Solving, Product Management, Sales, Brainstorming and Ideation
Problem Solving, Product Management, Sales, Brainstorming and Ideation
Value Differentiation Evaluation
Research and Development, Marketing, Sales, Product Management
Value Differentiation Evaluation
Research and Development, Marketing, Sales, Product Management
Research and Development, Marketing, Sales, Product Management
Service Blueprint (Alternate)
General, Sales
Service Blueprint (Alternate)
General, Sales
General, Sales
Customer Engagement Funnel
Marketing, Sales
Customer Engagement Funnel
Marketing, Sales
Marketing, Sales
Customer Buying Motivations
Sales, Product Management, Marketing, Stormboard Favorites
Customer Buying Motivations
Sales, Product Management, Marketing, Stormboard Favorites
Sales, Product Management, Marketing, Stormboard Favorites
Ecosystem Chart
Marketing, Product Management, Sales, Design
Ecosystem Chart
Marketing, Product Management, Sales, Design
Marketing, Product Management, Sales, Design
Nurturing Client Relationships
Sales, Product Management
Nurturing Client Relationships
Sales, Product Management
Sales, Product Management
PUCCKA Sales
Strategic Planning, Sales
PUCCKA Sales
Strategic Planning, Sales
Strategic Planning, Sales
Negotiation BATNA/WATNA
Sales
Negotiation BATNA/WATNA
Sales
Sales
Customer Value Vs. Time to Market
Research and Development, Marketing, Product Management, Matrix, Sales
Customer Value Vs. Time to Market
Research and Development, Marketing, Product Management, Matrix, Sales
Research and Development, Marketing, Product Management, Matrix, Sales
BANTR Template
Sales
BANTR Template
Sales
Sales
Feature Advantages and Benefits
Sales, Marketing
Feature Advantages and Benefits
Sales, Marketing
Sales, Marketing
Daily Standup
Remote Meetings, Agile, Stormboard Favorites
Daily Standup
Remote Meetings, Agile, Stormboard Favorites
Remote Meetings, Agile, Stormboard Favorites
Matthew Brownoff
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Customer Engagement Funnel
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