PUCCKA Sales
Description
Based on the methodology advocated by entrepreneur and venture capitalist Mark Suster, the PUCCKA Sales Template is divided into six sections for each letter of the acronym: Pain, Unique Selling Proposition, Compelling Event, Champion, Key Players, and Aligned Purchase Process.
The Pain section is where you identify a business problem your prospect has and begin to get acceptance that there is a real need for a solution. Unique Selling Proposition (USP) looks at the things that your product is uniquely positioned to solve, and Compelling Event explores what forces your prospect to realize they need to kick off a project immediately. The Champion section has you identify the person who drives through the approval, Key Players identifies who will be involved in the process, and Aligned Purchase Process is where you identify if the customer not only has a need but also has budget, resources, and an approval process to work with you.
Learn more about how to use this process in our article Your Guide to Stormboard’s PUCCKA Template
