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Voice of the Customer Critical to Quality
Transform the data collected in your Customer Voice Canvas into actionable workflows.
Insight Map
Categorize and list what you know about your customers and potential users and create a detailed examination that will allow you to turn data and observations into actionable insights.
New Market Segmentation Criteria
Use this template to group consumers based on market segmentation criteria
Content Assessment Matrix
Use the Content Assessment Matrix to evaluate your current marketing content and messaging to see if it aligns with your future plans to revamp.
Creative Brief Canvas
Use the Creative Brief Canvas Template as the foundation of your creative brief documentation and to organize your ideas and outline the vision for your creative campaign.
Social Media Measurement Matrix
Use the Social Media Measurement Matrix Template to track the engagement resulting from your different social media campaigns, and connect campaign achievements with company and business objectives.
Customer Perceptual Map
The Customer Perceptual Map Template creates a visual representation of how your customers perceive your company and your competitors.
Building Brand Identity
The Brand Identity Template is the best way to review your branding and plan for an update or overhaul.
Customer Journey Map - Alternative
Visualize all of the places, or touchpoints, that your customer comes in contact with your company, product, or service both online and off with the Customer Journey Map Template.
User Persona Matrix
Use the User Persona Matrix to create a detailed description of your customer and learn more about who they are.
User Persona Profile
Use the User Persona Profile Template to create a detailed description of your ideal customer and learn more about who they are.
Customer Empathy Map (Male)
A template purpose-built for male customer and prospects segments, the Stormboard empathy map is a collaborative tool teams can use to gain a deeper insight into their customers.
Customer Empathy Map (Female)
An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Purpose-built for female customer and prospects segments.
Data, Insight, Belief, Bet
The Data, Insight, Belief, Bet Framework Template will help to prioritize initiatives across your organization. After collecting relevant user data, you can begin interpreting, developing, and implementing actions to improve your user’s experience.
Marketing Funnel
Use the Marketing Funnel Template to understand your prospect’s journey from lead to paying customer, optimize your marketing process, and win more sales.
PEST Evaluation
The PEST (political, economic, sociological, and technological) Template is used to assess how these four external factors relate to your current business situation.
A Portfolio of What?
This simple, yet effective template helps you examine where your product is today, and opportunities for the future, all at-a-glance.
Value Differentiation Evaluation
The Value Differentiation Evaluation Template helps you to evaluate the meaningful differences between your company’s offerings and your competitor’s offerings.
Finding Your Ideal Market Segment
Use the Finding Your Ideal Market Segment Template to determine the perfect market for your product or service in order to build an optimized marketing strategy.
Customer Engagement Funnel
Use the Customer Engagement Funnel to generate ideas to attract users, focus on user growth and retention, and eventually turn your users into advocates for your company. Thoughtfully plot out your development to build a product that endures.