User Research Roleplay

DesignMarketingProduct Management
Written By Matthew Brownoff
User research roleplay template

Description

Use the User Research Roleplay Template to quickly establish the conditions and organize the outcomes of your roleplay session. This method of research will capture valuable information about your business, and how it relates to its customers, by acting out specific, user-focused scenarios.

The template is divided into two sections: one for you to build and refine each role, and another to note down the results for each scenario.

 
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Marketing, Sales, Product Management
Marketing, Sales, Product Management
666 Roadmap
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Product Management
Product Management
Insight Map
Marketing, Product Management, Sales
Insight Map
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New Market Segmentation Criteria
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Customer Impact vs Customer Expectations
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Customer Impact vs Customer Expectations
Project Management, Product Management
Project Management, Product Management
Three Feature Buckets
Product Management
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Stakeholder Analysis Matrix
Project Management, Product Management
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Project Management, Product Management
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Problem Statement
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Design
Empathy Interview
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Design
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Stakeholder Map
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Stakeholder Map
Strategic Planning, Product Management
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Customer Voice Canvas
Product Management, Design
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Product Management, Design
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User Story Mapping
Agile, Product Management
User Story Mapping
Agile, Product Management
Agile, Product Management
Designing Primary Research
Research and Development, Product Management, Design
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Research and Development, Product Management, Design
Research and Development, Product Management, Design
Feature Goals and Tracking
Research and Development, Product Management
Feature Goals and Tracking
Research and Development, Product Management
Research and Development, Product Management
Project Kickoff
Strategic Planning, Brainstorming and Ideation, Product Management
Project Kickoff
Strategic Planning, Brainstorming and Ideation, Product Management
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OKR Objectives and Key Reports
Product Management
OKR Objectives and Key Reports
Product Management
Product Management
Content Assessment Matrix
Marketing, Strategic Planning, Product Management
Content Assessment Matrix
Marketing, Strategic Planning, Product Management
Marketing, Strategic Planning, Product Management
Design Project Management
Product Management, Design
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Product Management, Design
Product Management, Design
Creative Brief Canvas
Marketing, Strategic Planning
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Marketing, Strategic Planning
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Social Media Measurement Matrix
Marketing, Strategic Planning
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Marketing, Strategic Planning
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Customer Perceptual Map
Marketing, Design
Customer Perceptual Map
Marketing, Design
Marketing, Design
Service Blueprint
Product Management, Sales
Service Blueprint
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Product Management, Sales
Building Brand Identity
Marketing, Design
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Marketing, Design
Marketing, Design
Product Requirement Document (PRD) Planning
Product Management
Product Requirement Document (PRD) Planning
Product Management
Product Management
4L Retrospective (Liked, Learned, Lacked, Longed For)
Retrospective, Product Management
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Retrospective, Product Management
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UX User Interview
Research and Development, Design, Product Management
UX User Interview
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Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
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Scenario Mapping
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Research and Development, Design
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User Persona Matrix
Research and Development, Design, Marketing, Sales
User Persona Matrix
Research and Development, Design, Marketing, Sales
Research and Development, Design, Marketing, Sales
User Persona Profile
Strategic Planning, Design, Marketing, Sales, Product Management
User Persona Profile
Strategic Planning, Design, Marketing, Sales, Product Management
Strategic Planning, Design, Marketing, Sales, Product Management
Matthew Brownoff
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