AEIOU Observation

Research and DevelopmentProduct ManagementDesign
Written By Matthew Brownoff
AEIOU Observation Template

Description

The AEIOU Observation Template helps you to interpret observations that have been gathered using and ethnographic practice. The two primary functions of this process are to code data and develop solutions to address objectives and issues you may have.

AEIOU stands for: Activities (what people are doing), Environments (the settings you encounter), Interactions (the significance of the interactions you observe), Objects (what you see and what’s their purpose), and Users (the people that you see). The template has these five sections, as well as a sixth section labeled “Situation” where you can record what it is that you are observing and why it is important to your overall project.

 
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Voice of the Customer Critical to Quality
Marketing, Sales, Product Management
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Marketing, Sales, Product Management
Marketing, Sales, Product Management
666 Roadmap
Product Management
666 Roadmap
Product Management
Product Management
Insight Map
Marketing, Product Management, Sales
Insight Map
Marketing, Product Management, Sales
Marketing, Product Management, Sales
Customer Impact vs Customer Expectations
Project Management, Product Management
Customer Impact vs Customer Expectations
Project Management, Product Management
Project Management, Product Management
Three Feature Buckets
Product Management
Three Feature Buckets
Product Management
Product Management
Stakeholder Analysis Matrix
Project Management, Product Management
Stakeholder Analysis Matrix
Project Management, Product Management
Project Management, Product Management
Problem Statement
Design
Problem Statement
Design
Design
Empathy Interview
Design
Empathy Interview
Design
Design
Stakeholder Map
Strategic Planning, Product Management
Stakeholder Map
Strategic Planning, Product Management
Strategic Planning, Product Management
Customer Voice Canvas
Product Management, Design
Customer Voice Canvas
Product Management, Design
Product Management, Design
User Story Mapping
Agile, Product Management
User Story Mapping
Agile, Product Management
Agile, Product Management
Designing Primary Research
Research and Development, Product Management, Design
Designing Primary Research
Research and Development, Product Management, Design
Research and Development, Product Management, Design
Feature Goals and Tracking
Research and Development, Product Management
Feature Goals and Tracking
Research and Development, Product Management
Research and Development, Product Management
Workshop Planning
Research and Development, General
Workshop Planning
Research and Development, General
Research and Development, General
Project Kickoff
Strategic Planning, Brainstorming and Ideation, Product Management
Project Kickoff
Strategic Planning, Brainstorming and Ideation, Product Management
Strategic Planning, Brainstorming and Ideation, Product Management
Project Planning
Project Management, Research and Development, Strategic Planning
Project Planning
Project Management, Research and Development, Strategic Planning
Project Management, Research and Development, Strategic Planning
OKR Objectives and Key Reports
Product Management
OKR Objectives and Key Reports
Product Management
Product Management
Content Assessment Matrix
Marketing, Strategic Planning, Product Management
Content Assessment Matrix
Marketing, Strategic Planning, Product Management
Marketing, Strategic Planning, Product Management
Design Project Management
Product Management, Design
Design Project Management
Product Management, Design
Product Management, Design
Customer Perceptual Map
Marketing, Design
Customer Perceptual Map
Marketing, Design
Marketing, Design
Service Blueprint
Product Management, Sales
Service Blueprint
Product Management, Sales
Product Management, Sales
Weekly Status Report
Research and Development, Leadership/Executive, Remote Meetings
Weekly Status Report
Research and Development, Leadership/Executive, Remote Meetings
Research and Development, Leadership/Executive, Remote Meetings
Building Brand Identity
Marketing, Design
Building Brand Identity
Marketing, Design
Marketing, Design
Product Requirement Document (PRD) Planning
Product Management
Product Requirement Document (PRD) Planning
Product Management
Product Management
4L Retrospective (Liked, Learned, Lacked, Longed For)
Retrospective, Product Management
4L Retrospective (Liked, Learned, Lacked, Longed For)
Retrospective, Product Management
Retrospective, Product Management
Team Retrospective
Retrospective, Research and Development
Team Retrospective
Retrospective, Research and Development
Retrospective, Research and Development
UX User Interview
Research and Development, Design, Product Management
UX User Interview
Research and Development, Design, Product Management
Research and Development, Design, Product Management
Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
Customer Journey Map - Alternative
Marketing, Sales, Product Management, Design
Marketing, Sales, Product Management, Design
Scenario Mapping
Research and Development, Design
Scenario Mapping
Research and Development, Design
Research and Development, Design
User Persona Matrix
Research and Development, Design, Marketing, Sales
User Persona Matrix
Research and Development, Design, Marketing, Sales
Research and Development, Design, Marketing, Sales
Matthew Brownoff
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