Top Ten Templates for Marketing

Most marketers will tell you that their job is hard to define — but all of them will tell you that it is essential. Some marketers have more defined roles than others, but it is not uncommon for the majority of a marketing team to wear a lot of hats; they focus on strategic planning, advertising, digital presence, brand awareness, digital content, promotions, social media, etc.

The one thing marketers all have in common is that at the end of the day, their goal is fairly simple: generate interest and increase their potential customers’ motivation to purchase the product or service their business provides. 

Where things get complicated is the how of it all. Everyone knows what advertising is — it’s all around us, and virtually every business does it, but that is just part of the equation.

There are still those few businesses that don’t really advertise (when is the last time you saw a tv ad for a Rolls Royce?), but even those brands often still have a social media presence, website, sponsorship agreements, and other forms of content that make up their marketing efforts.

Sadly, there is no secret formula that unlocks the perfect marketing strategy and makes you the next big brand to do away with traditional advertising. Rather, it takes a dedicated team constantly innovating, testing, implementing, and improving.

Because marketing can be a multi-disciplinary role tasked with tackling so many different responsibilities, it’s tough to find that one tool that can help your entire team — not just those with a defined role and singular purpose.

That’s why we have curated this list of the Top 10 Templates on Stormboard specifically for marketing. Whether you are re-tooling your entire approach to marketing, looking to refine your audience, or you just need a tool that keeps your team on task, Stormboard has a template for you.

10. Social Media Measurement Matrix

The Social Media Measurement Matrix Template is used to track the engagement resulting from your different social media campaigns, and connect campaign achievements with company and business objectives.

The template is a grid with different social media platforms listed along the vertical axis measured by a horizontal axis that includes Audience, Activity, Engagement, Web Traffic, and Lead Generation.

9. Persona Template

The Persona Template helps you to create marketing personas — sometimes referred to as Ideal Customer Profiles — for your potential, or ideal, customers, and alternatively define those people that you don’t want to target.

The template is divided into three sections: Picture and Name, Details, and Goal. These sections help you to define who the person is, what they value, and how to best connect with them so that they will engage with your product or service.

8. Blog Creation

Creating content isn’t always easy. Leverage the Blog Creation Template to conceive, outline, and refine your upcoming blog post. Organize your ideas into the pre-set sections to create a blog post that will leave an impact on your audience.

The template has twelve sections to ensure you aren’t missing any key pieces for your next blog: Topic, Audience, Keywords, Heading Tags, Learning Points, Images and Graphics, Resources and Links, Platform, Opening Section, Body Sections, Conclusion, and Call to Action.

7. Building Brand Identity

Whether you are already well established or just looking to break into the market, The Brand Identity Template will help you define your brand, review your existing assets and public-facing image, and plan for an update or overhaul.

The template is made up of five sections designed to get your team thinking about your brand from the ground up: Discovery, Research, Design, Style Guide, and Implementation.

6. Ideal Market Segment

All the marketing efforts in the world won’t amount to much if you are reaching the wrong people. Use the Ideal Market Segment Template to determine the perfect market for your product or service in order to build an optimized marketing strategy.

The template is divided into six columns: Segment (what is the segment you are analyzing?), Measurable (size, profits, and purchasing power), Accessible (can the segments be reached?), Substantial (do segments respond differently to marketing?), Criteria 1, and Criteria 2. 

5. Marketing Funnel

Every business and every product presents a new journey for a potential buyer. Use the Marketing Funnel Template to understand your prospect’s journey from lead to paying customer, optimize your marketing process, and win more sales.

The funnel is divided into six sections: Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.

4. Customer Empathy Map

The Customer Empathy Map Template is a collaborative tool that teams can use to gain deeper insight into who their customers are and how their product or service can best serve their customer’s needs.

To help immerse yourself in a user’s environment, the template is divided into six key sections that address what the customer hears from their friends, coworkers, etc., what they think about and how they feel, how they act and speak towards other people, what they see in their daily environment, what pains or frustrations they deal with, and what they might be looking to gain from a product or service.

Bonus: Learn more about how to use this process in our article What is Empathy Mapping and How Do You Use It?

3. Editorial Calendar

Use the Editorial Calendar Template to track your creative content as it progresses through its development cycle, and then schedule your upcoming posts using the quarterly calendar provided.

The editorial calendar is split into two main sections: the editorial tracker, designed to help manage contents ideas from beginning to end, and a 3-month calendar view to help schedule your content consistently days, weeks, or months in advance.

 Bonus: Find out more about the Content/Editorial Calendar in one of our latest blogs.

2. Value Differentiation Evaluation

Knowing where your product or service stands in the market is half the battle. The Value Differentiation Evaluation Template helps you to evaluate the meaningful differences between your company’s offerings and your competitor’s offerings.

The template is divided into sections that help you define the customer that you and your competition serve, what value your company and the competitors deliver, the activities and resources that are critical to delivering that value, and how the competition is different.

1.     Customer Buying Motivations

Perhaps the most important part of marketing is determining the why behind every sale. The Customer Buying Motivations Template is designed to help you identify your target customer and their motivations for purchasing your product or service.

The template has six sections: Desire for Gain, Fear of Loss, Comfort and Convenience, Security and Protection, Pride of Ownership, and Satisfaction of Emotion.

Conclusion

Stormboard’s 260+ smart templates are designed to help your team hit the ground running, whether you are in Marketing, Project Management, Sales, Operations, Human Resources, Development, or virtually any other team, Stormboard has a pre-built template fit for your needs.

Get started today for free and discover how your team can get ahead with the Stormboard advantage.

Keep Reading